Title: The Double-Edged Sword of “Healthy” Fast Food
By line: By Tom Venuto
URL: www.BurnTheFat.com
Word count: 981 words

The Double-Edged Sword of “Healthy” Fast Food By Tom Venuto www.BurnTheFat.com

What’s on the menu at the big fast food chains lately? Oddly  enough, the answer is…“health food!” Even more incongruous, many are marketing  their food for weight loss. Healthy weight loss food at Taco Bell and  McDonalds? Is this a noble move to be applauded, is it a big corporate money  grab, or is it a double edged sword?

Remember Jared Fogle, the Subway guy? He lost 245 pounds  while eating at Subway regularly. He simply picked the lower calorie menu  items.  Seeing an opportunity, the local  store owner pitched Subway corporate with an idea. Before long, Jared was the company  spokesperson in their nationwide advertising campaigns which became known as  The Subway Diet.

Sales doubled to 8.2 billion. How much the increase came  from the weight loss ads is unknown, but there’s little doubt that using weight  loss as a marketing platform was a boon for the sandwich maker. Other fast food  chains picked up the weight loss torch where Subway left off.

The latest is the Taco    Bell Drive through diet, with their own skinny  spokesperson: Christine! The ads, which are admittedly conservative, perhaps  due to more stringent FTC laws, say Christine lost 54 lbs over 2 years by  reducing her calories to 1250 a day, and choosing Taco Bell’s new lower calorie  “Fresco” items.

These include “7 diet items with 150 to 240 calories and  under 9 grams of fat.” For example, there’s a chicken soft taco with only 170 calories  and 4 grams of fat.

For people who refuse to give up eating at fast food  restaurants, this is arguably a positive thing. Take my brother for example,  He’s not a total junk food junkie, but left to his own devices, he WILL make a  beeline to Taco Bell and McDonalds.

I went to McDonalds with him a few months ago (I was dragged  there), and he was about to order a bacon cheeseburger. I glanced at the menu  and said, “That’s 790 calories!” I glanced down at his belly then continued,  “Look, they have chicken wraps. Why don’t you have one of those?” Without  questioning me, he agreed, apparently happy to get any McDonalds fix.

Right there at the counter they had the nutrition  information sheets:

McDonald’s honey mustard grilled chicken wrap: 260 calories,  9 grams fat, 27 grams of carbs, 18 grams of protein.

That saved him 530 calories. Am I happy there was something  with only 260 calories on the menu? Absolutely. Do I applaud the fast food  restaurants for offering lower calorie choices? You bet. But the big question  is: are these really “healthy choices?”

A few journalists and bloggers recently answered, “These  fast food diet items are NOT healthy, they’re only ‘healthi-ER.’”

I think they’re both mistaken. I think this food is not  healthy nor is it healthier. It’s only lower in calories. If you eat lower  calorie food, that can help you lose weight and if you lose weight, that can  improve your health. But what if your definition of healthy food includes nutrition,  nutrient density and absence of artificial ingredients?

Let’s take a look at that very low calorie chicken wrap. Is  it really healthier just because it’s got 1/3 the calories of a bacon  cheeseburger?

Here’s the ingredients straight from McDonald’s website:

McDonald’s Grilled Chicken Breast Filet (wrap): Chicken  breast filets with rib meat, water, seasoning (salt, sugar, food  starch-modified, maltodextrin, spices, dextrose, autolyzed yeast extract,  hydrolyzed [corn gluten, soy, wheat gluten] proteins, garlic powder, paprika,  chicken fat, chicken broth, natural flavors (plant and animal source), caramel  color, polysorbate 80, xanthan gum, onion powder, extractives of paprika),  modified potato starch, and sodium phosphates. CONTAINS: SOY AND WHEAT.  Prepared with Liquid Margarine: Liquid soybean oil, water, partially  hydrogenated cottonseed and soybean oils, salt, hydrogenated cottonseed oil,  soy lecithin, mono- and diglycerides, sodium benzoate and potassium sorbate  (preservative), artificial flavor, citric acid, vitamin A palmitate, beta  carotene (color). (and don’t forget the 800 mg of sodium).

HOLY CRAP! Shouldn’t chicken breast be just one ingredient…  chicken breast?

This is not food. It’s more like what author Michael Pollan  would call an “edible food-like substance.”

What about the honey mustard sauce? The first ingredient  after water is… SUGAR!

The flour tortilla ingredients? Enriched bleached wheat  flour, also made with vegetable shortening (may contain one or more of the  following: hydrogenated soybean oil, soybean oil, partially hydrogenated  soybean oil, hydrogenated cottonseed oil with mono- and diglycerides added),  contains 2% or less of the following: sugar, leavening (sodium aluminum  sulfate, calcium sulfate, sodium phosphate, baking soda, corn starch,  monocalcium phosphate), salt, wheat gluten, dough conditioners, sodium  metabisulfite, distilled monoglycerides.

Trans fats? Sugar? Aluminum? Stuff you can’t pronounce and  have to look up to find out it’s preservatives and disinfectants?

Don’t confuse the issues: weight loss and health…. Calories  and nutrition. There IS a difference, and that is what makes “healthy” fast  food a double edged sword at best.

Some people, like my brother, simply aren’t going to give up  fast food completely. If I can get him to make better bad choices, that could  help him control his weight. If that works, then I’m pleased that the fast food  restaurants have such choices to offer.

But if you wanted to make a good choice – a healthy choice –  you’d forget about “driving through” anywhere on a regular basis. You’d shop  for whole, fresh, natural real food, keep a well-stocked kitchen… and learn how  to cook.

The Subway diet, the Drive Through diet, or the Weight  Watchers approved McDonalds menu (yes its true, what a pair that is!) Don’t kid  yourself – this is not only not healthy, it’s not healthier – it’s lower  calorie junk food.

“Welcome to our  restaurant sir. Would you like a large plate of dog poo or a small plate of dog  poo?”

“No thank you, I will  take neither. No matter what the serving size, crap is still crap.”

Train hard and expect success!

Tom Venuto, author of www.BurnTheFat.com

Founder & CEO of www.BurnTheFat/InnerCircle

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